Goodyear SWOT Analysis

Goodyear SWOT Analysis STRENGTHS rise up Product diversity catch up with along market reporting An the Statesn company International primitive gross gross revenue principally increasing gross sales tax revenue since 1991 target recognition Brand loyalty Reduction in debt since 1991 Introduction of sunrise(prenominal) tire lines The sausage balloon P/E proportionality The creative activity?s No.

1 tire manufacturer Patents: 2,903 Trademarks: 5 WEAKNESSES Size Declining rootage price meshwork sales Dealer contracts that my be inhibiting cyberspace sales Layoffs Sales declines in Europe, Asia, Latin America OPPORTUNITIES new supranational markets: China, India, Russia New international markets: Internet sales R&D expendituresinnovations THREATS Competition: Internet sales in swelled quantities club stores (tire sales) Bridgestone Cooper Continental Michelin Pep Boys (auto profit stores) Midas (auto receipts stores) Auto Zone (auto aid stores) Independents OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,...If you want to get a full essay, order it on our website: Orderessay

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