Identify and explain the links between your analyses of external influences and the development of your marketing strategy. Unit 3 Marketing C1

Identify and explain the links between your analyses of external influences and the study of your market strategy. PEST: Political/Legal Economic social Technological Political: The Trades Description Act, 1968: This is one of the most all important(p) legislation in the control of advertising. This law states that the products that we sell on our tie-up BLING BLING essential correspond to the claims made for them in advertisements. So it is thereof felonious for our line of work to advertise on the posters which argon hanged round the crop stating significant gold bracelets when in actual fact our bracelets argon non real gold they be only multicolored in gold colour. The descriptions of our jewellery that we are selling moldiness(prenominal) be provided accurately. This Act prevents all businesses from misleading the consumer more or less sales. The publicize Standards Authority: This is a body set up to reminder advertising in the UK. It is responsible for making for certain that advertisers adjust to the British Code of Advertising and Sales forwarding Practice. This enrol stresses that advertisements must be legal, decent, honest and truthful and must not cause grave or widespread offence.

So therefore it is illegal for our business BLING BLING to advertise on posters which are hanged around the check, or of flyers that are distributed in and around the school stating that real liquid plated jewellery sold at our stall when in actual fact we dont sell real silver plated jewellery. Our business must advertise truthfully stating what products our business BLING BLING has to assign to our customers. Economic: Interest rate: If chase rates are raised by the coast of Engl! and this pass on absorb borrowing by businesses more dearly-won and might even lead to cancellation of investment projects. Higher interest rates go forth also hit the pockets of many consumers. They will find it... If you essential to get a full essay, battle array it on our website: OrderEssay.net

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