Demographic Segmentation

Demographic ingredientation divides the market into groups ground on demographic variables including age, g fireer, family size and life cycle. The following four variables argon examples of demographic eventors used in market divisionation: historic period : Consumer involve and wants change with age. The marketing mix may and so engage to be adapted depending on which age segment or segments are being targeted. Case Study : The hook of coevals Y With a plethora of anti-ageing products flooding the market, supply for societys baby boomers would see to be at the fore of tender rationalises within the cosmetics and toiletries industry. However, manufacturers waste also set their sights firmly at the other end of the spectrum, on the tweens and teens market, as they increasingly segment products across alone age groups. The underlying factor devising Generation Y an ever attractive demographic is its festering buying power. The tren d is being fuelled by higher liquid incomes resulting from more everyplacegenerous allowances and teens opting to work part-time during schooling, less credit on parents to mould purchases, and heightened media awareness....

click to read more sexuality : Dividing a market into contrasting groups based on sex, has unyielding been common for many products including cosmetics, habiliment and magazines. In the 1960s railroad car companies much(prenominal) as Toyota began to realise the purchasing power of women, creating marketing campaigns, and then cars, specifically targeted at the distaff market. Many suggest that the turn tail of interior and exterior color schemes, and emphasis placed on safety! factors by car manufacturers today, is due to in no little part to their thirst to market cars to women, as salutary as men. Life-cycle stage : Dividing a market into different groups based on which stage in the life-cycle, presented in the table below, reflects the fact that people change the goods and run they want and need over their lifetime....If you want to get a full essay, order it on our website: OrderEssay.net

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